Mystery Shopping
What is Mystery Shopping?
Mystery Shopping is a covert measure which involves Market Pulse
trained staff experiencing your service at the front line and
providing their feedback to you quickly and accurately. Mystery
Shoppers can measure all your customer interactions, from
telephone, email and website and right through to a physical visit
to your locations. Mystery shoppers can go all the way through the
purchase process if required and even measure the returns process
in some instances.
What it can do for your business
- Focus on measuring the sales process against your
standards
- Ensure staff are offering consistently good customer
experiences
- Uncover performance opportunities
- Reward, retrain and recognize front line staff
- Ensure front line staff are fully engaged in current
promotional activity
- Check staff product knowledge
- Grow sales and margin
