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Since 1989 Market Pulse has helped brands understand their business from their customers point of view, and supported clients to improve customer satisfaction, loyalty and growth.

Market Pulse was founded by Wendy Palmer and Ants Hurdley in 1989.  Wendy left her research job in radio and Ants sold his shares in a retail business so that they could both pursue their vision for the company.  At the time Mystery Shopping was a new concept in NZ and their first client was a single shopping mall in Auckland.  An entrepreneurial spirit and the ability to learn fast enabled them to quickly develop Market Pulse into a market leader for customer experience management.  Three decades later Wendy and Ants remain majority shareholders, and their spirit and values remain a core part of our product offering.