Field marketing directly impacts your customers’ in-store brand experience, and can be very powerful and persuasive. It includes experiential marketing, demonstrations, sampling, promotions, merchandising, auditing, and training for in-store sales associates. Field marketing provides the opportunity to interact directly with customers and influence their brand experience and buying behaviour.
| Product | Purpose | What is it? | Benefits |
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| Field Marketing | To drive sales by winning the hearts and minds of in-store sales associates, and building brand awareness with consumers | A specialist field team trains and motivates in-store sales associates, and promotes your brand in-store to customers |
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| Merchandising | To drive sales and build brand equity through excellent in-store execution | A specialist field team regularly audits and implements in-store planograms and promotions |
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Every interaction your customer has with your brand along their customer journey (from research through to repeat purchase) impacts their customer experience at a physical, emotional and sensorial level. Customer experience management is consciously seeking to improve your performance at each touch point in order to increase your customers overall level of satisfaction.
| Product | Purpose | What is it? | Benefits |
|---|---|---|---|
| Smart Feedback (Net Promotor Score) | Measure customer experience post purchase or event |
Quick and easy 6 question survey with a rating score typically completed on a mobile or tablet |
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We provide real time reporting for all our Customer Experience products, through the use of online dashboards. Depending on your requirements we can also provide monthly and quarterly executive summaries, which provide deeper insights and analysis with recommended actions to address the opportunities and issues identified.
| On-line program management portal | Monthly / Quarterly reporting |
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